JS Watch Company Reykjavik

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JS Watch Co. Reykjavik featured in the New York Times

Photo credit: Bara Kristinsdottir for The New York Times

In Iceland, Watchmaking With a Sense of Humor

REYKJAVIK, Iceland — When it comes to print advertising, most high-end watch manufacturers go for the traditional: a product close-up and maybe a posed scene of gift-giving or sporting skill.

Not JS Watch Company…

Read the full NY Times article HERE.