Striking New Salmon Dial
Sigurdur Gilbertsson
The 101 collection has been our most successful watch series to date, celebrated for its perfectly sized 38mm steel case and classic dress watch appeal. Dedicated to Reykjavik’s old town center, where JS Watch Co. Reykjavik was founded, this collection honors both our heritage and commitment to exceptional craftsmanship.
Originally created in 2015 to celebrate our 10-year anniversary, the 101 10-Year Edition quickly became a symbol of timeless style and quality. Now, nearly a decade later, we’re proud to introduce a new edition with a fresh, refined look: a beautifully frosted dial in a unique salmon color, paired with elegant flame-blued Lancette-style hands.